Saudi Arabia is the largest market for the automotive aftermarket industry in the Middle East and will continue to grow rapidly driven by the country’s economic growth. Here’s why:
About 83% of the vehicles in Saudi Arabia are without warranty and seek external aftermarket services, according to recent research from Glasgow Consulting Group.
About 94% of drivers consider third party aftermarket service, which implies that a significant number of customers are willing to avail the services of an outside workshop for vehicle maintenance.
Growth in infrastructure development, logistics, e-commerce and tourism as a part of Saudi Arabia’s Vision 2030 are set to contribute towards major growth in the automotive and aftermarket sector in the Kingdom.
If you’re interested in tapping into the business opportunities present in this market and are looking for a platform to showcase your products and solutions, Automechanika Riyadh will be a must-attend event for you.
Benefit from the unwavering support of the Saudi Arabian government, which has implemented progressive policies to foster the automotive sector, including the development of local manufacturing capabilities.
Vision 2030's economic diversification in Saudi Arabia positively impacts industries, fostering growth in the automotive sector, driving demand for aftermarket products amid infrastructure and construction projects.
With a large and growing population, Saudi Arabia exhibits a strong demand for automobiles. The rising rate of vehicle ownership translates into an increased need for automotive aftermarket products and services.
Saudi Arabian consumers, akin to global trends, show a growing interest in customizing their vehicles. This trend creates opportunities for the aftermarket industry to provide a diverse range of accessories, performance parts, and aesthetic enhancements.
The Saudi Arabian automotive aftermarket is projected to reach about USD 9.7 billion by 2025. As of 2020, the country had 13 million registered vehicles, which include passenger cars, commercial vehicles, and heavy-duty trucks.
Ongoing infrastructure and economic development initiatives contribute to the automotive sector's growth. These projects entail specific requirements, presenting opportunities for vehicle-related services, transport, and aftermarket support.
Establishment of key government entities, including Ministry of Investment Saudi Arabia (MISA), National Industrial Development Center (NIDC), Transport General Authority (TGA), Saudi Industrial Development Fund (SIDF) fortify industry support and growth.
Key reasons to exhibit:
Meet potential buyers
Find new markets
Generate new sales leads
Discuss business needs of customers in a neutral environment
Build relationships with existing customers / to consolidate market position
Chance to educate the market with your product knowledge and expertise
Demonstrate your products and services, answer questions and overcome objectives
Ideal platform to launch new products
Chance to position your company as a market leader
Whether you're a manufacturer looking to enter the market or a well-established distributor/supplier, Automechanika Riyadh is the perfect gateway for you to be part of the opportunity that Saudi Arabia, the region's largest automotive aftermarket industry presents.
We exhibited at Automechanika Riyadh 2020 and the response to our products and services exceeded our expectations. Sensus prides itself on offering the latest digital solutions in the MENA region and we found that the attendees were very welcoming to our technology in their region and we gained a large number of leads from the event.
Automechanika Riyadh 2020 was a good forum to link with KSA customers and to start an export business relationship. Every visitor appreciated us after knowing our product manufacturing capability and showed keen interest in purchasing from us. Most visitors agreed to purchase sizeable quantities of our products if we open dealer/distribution channels in KSA.
Automechanika Riyadh is a great place for us because we are seeing a number of engineers who are really interested in technology. Many of the discussions we had were about technologies and about how these can help in the future.
I am excited for the show because it is giving a strong feeling about the local Saudi market. We would like to see the show develop every year and this year has been very strong. We received a lot of visitors and it’s obvious that visitors are looking for companies with spare parts and so I advise companies to take part in future shows.
Increase your brand recognition and market exposure at Automechanika Riyadh with exclusive branding and promotional opportunities for exhibiting companies
OEM heavy duty manufacturing current total production is at 12K units per year and expected to reach 39K by 2022
Build-up & Dismantling
Build Up
The set up for Automechanika Riyadh will commence two days prior to the exhibition, whereby this first day is reserved for stand contractors only. Exhibitors may decorate their booths with product displays during the afternoon the day before opening.
Exhibitor badges can be collected onsite from the entrance hall. Stand contractors and labourers will access the hall from the loading bay area.
Dismantling
Please do not dismantle or clear your stand before the official closing of the show.
Vehicles will have access to the loading bay only after the show, gate passes are not issued by the Organiser.
For security reasons, the hall needs to be cleared of all exhibits by midnight on the final day. The Organiser will not be responsible for the loss of any goods that has been left overnight and we therefore advise all exhibitors to clear the goods and exhibits as soon as the exhibition is closed.
'Space Only' Contractors can access the hall until 7am, the morning after the show. Please note that contractors will be liable for charges if any materials are left in the hall after.
Important Exhibitor Warning
To protect the privacy of our stakeholders, Messe Frankfurt Middle East GmbH does not sell attendee or exhibitor list data for any of our events. Email solicitations from 3rd parties claiming to offer access to names/contacts of the “attendee database” are completely fraudulent, and are in no way associated with Messe Frankfurt Middle East GmbH.
Be advised that if you receive an email from any company indicating that they are in possession of attendee lists for any of our events, then this is fraudulent information as they do not have access to our lists, nor do they have permission to use our brands to sell any such lists. We suggest that you ignore them and report it to your local trading standards agency.
Cybercrime
In the past, fraudsters have sent manipulated invoices from e-mail addresses that look confusingly similar to those of Messe Frankfurt Midde East. In some cases, it is only a matter of changing a single letter or a different arrangement of the name. Before paying an invoice, please pay close attention to the sender's address and check that the account details given are correct.
Organise successful participation through the following free online services:
1. Exhibitor online portal
This is where you can update your company details that will be included in our exhibitor search module and order services and technical items for your stand.
The password and login details to your exhibitor online portal will be sent to you by our operations team.
2. Free marketing activities
Download free banners, e-cards, signatures etc. to use to invite your clients to visit you at the show. Confirmed exhibitors will be notified when the Marketing Toolbox is available.
More Information
Riyadh International Convention & Exhibition Center
RICEC is a newly developed state of the art convention and exhibition facility designed to serve your business needs.
Whether you're flying into Riyadh or are based there, here you will find all the information you need to know about getting to the show and staying in Riyadh.
In 2006, Messe Frankfurt became the first trade fair organiser worldwide to launch an initiative against brand and product piracy. This initiative aims to ensure that exhibitors and visitors are fully informed about the registration and assertion of intellectual property rights.
We exhibited at Automechanika Riyadh show in February 2020 and the response to our products and services exceeded our expectations. Sensus prides itself on offering the latest digital solutions in the MENA region and we found that the attendees were very welcoming to our technology in their region and we gained a large number of leads from this event.
I am excited for the show because it is giving a strong feeling about the local Saudi market. We would like to see the show develop every year and this year has been very strong. We received a lot of visitors and it’s obvious that visitors are looking for companies with spare parts and so I advise companies to take part in the future shows.
Automechanika Riyadh 2020 was a good forum to link with KSA customers to start export business relationships. Every visitor from the KSA appreciated us after knowing our product manufacturing capability and showed keen interest to purchase from us. Most of the visitors agreed to purchase sizable quantities of our products if we open dealer / distribution channels in KSA having one KSA’s local member along with our team who can explore auto part market by doing multiple meetings and build strong relationships to start export business. Thal Engineering are in negotiation with two customers who want to purchase big orders of different product lines.
