Automechanika Riyadh returns for its 6th edition

Saudi Arabia’s leading trade fair for the automotive aftermarket and service industry from 30 April – 2 May 2024 at Riyadh International Convention and Exhibition Center.

Automechanika Riyadh Academy


Keynote presentations, panel discussions, market updates and trends, identify growth opportunities and so much more.


The Automechanika Riyadh Academy is an integral component of the event, bringing together thought leaders, experts, and industry professionals to discuss the latest advancements, challenges, and trends in the automotive aftermarket. This dynamic conference equips attendees with valuable insights, fuels engaging discussions, and empowers them to expand their knowledge base.

Associate Sponsor

Key Themes

  • Growth Opportunities in the GCC Automotive Aftermarket
  • Investments in Autonomous Vehicle Technology
  • Electric Vehicles Infrastructure Company – Creating Faster Adoption of EVs in The Kingdom
  • Electrifying Fleets in The Kingdom
  • Establishing an Automotive City in The Kingdom
  • Scope of Remanufacturing in The Kingdom’s Market
  • Partnerships, Collaborations and Conformity
  • Balancing the Value Chain – from Production to Customer
  • Impact of Technology in the Automotive Aftermarket Space
  • Localisation of Manufacturing within The Kingdom – Government Incentives and Subsidies

Automechanika Riyadh Academy Agenda

Day 1 | 30 April 2024

  • Strategic Economic Diversification
  • Government Initiatives and Policies
  • Investment Opportunities and Collaboration
  • Vision 2030 and Economic Transformation
  • Partnerships and Global Collaborations
  • Future Trends and Sustainability Initiatives

Eng. Aftab Ahmed, Chief Advisor - Automotive Cluster, National Industrial Development Centre

  • Current Landscape of Autonomous Vehicle Technology
  • Integration into the smart mobility infrastructure
  • Opportunities and Future Outlook
  • Infrastructure Development and Accessibility
  • Government Incentives and Policies
  • Consumer Awareness and Education

Mark Notkin, Chief Innovation Officer, Petromin Corporation
Head of Electromin (subsidiary of Petromin Corporation)

  • Transition Strategies
  • Charging Infrastructure Planning and Implementation
  • Financial and Regulatory Support

Carsten Kwirandt, Director Fleet Sales & Remarketing, Ceer

  • Strategic Planning and Infrastructure Development
  • Industry Collaboration and Clustering
  • Government Support and Regulatory Framework
  • Subsidies

Cyril Piaia, Chief Executive Officer, EMAAR Economic City - King Abdullah Economic City

  • Integrated Smart Transportation Systems
  • Adoption of Electric and Autonomous Vehicles
  • Digital Platforms and Mobility Services

James Luxbacher, Chief Business Development Officer, SIXT KSA

  • Integrated Smart Infrastructure
  • Electrification and Sustainable Transportation
  • Community-Centric Mobility Solutions

Arvind CJ, Partner, Roland Berger

Badr Hanbazaza, Senior Director – Community Relations, ROSHN Group

Aadil Rashid Khan, Principal Consultant, Advisory Mobility - Middle East and Africa, Frost & Sullivan

Day 2 | 1 May 2024

  • Importance of Partnerships and Collaborations
  • International Cooperation and Standards Alignment
  • Conformity Assessment and Industry Engagement

Eng. Ibrahim Al-Rahbi, Conformity Specialist Engineer, GCC Standardization Organization

  • Market Trends and Consumer Behavior
  • Technological Advancements and Innovation
  • Regulatory Landscape and Sustainability Initiatives

Sheerhan Jeaudeen, Managing Director, ZF Middle East FZE/LLC

  • Government Incentives for Industrial Localization
  • Financial Support and Investment Programs
  • Industry-Specific Subsidies and Support
  • Success Stories

Ali Rizvi, Head of Program Management / Middle East Operations, Lucid Motors
Eng. Aftab Ahmed, Chief Advisor - Automotive Cluster, National Industrial Development Centre

  • Digital Transformation
  • Emerging Technologies in Vehicle Diagnostics and Repair
  • Connected Vehicles and IoT Integration

Abdullah Bin Shamlan, Founder & CEO, Speero

  • Environmental Sustainability and Circular Economy
  • Economic Opportunities and impact
  • Quality Standards and Industry Collaboration
  • Strategic Geographical Location and Trade Routes – A gateway between Asia, Europe & Africa?
  • Government Policies and Trade Facilitation Initiatives
  • Industry Collaboration and Global Connectivity
  • Circular Economy Principles in Automotive Aftermarket
  • Collaboration and Stakeholder Engagement
  • Government Regulations and Consumer Awareness

Smriti Priya, Senior Project Manager, Roland Berger

  • Collaborative Product Development and Innovation
  • Efficient Supply Chain Management
  • Customer-Centric Approach and After-Sales Support
  • Digital Transformation and E-commerce Integration Strategies
  • Customer Experience and Engagement
  • Emphasizing the vital role of establishing a robust distribution ecosystem network

Stefan Schnitzler, Director Spare Parts Sales & Marketing, Juffali Commercial Vehicles
Samir Kozum, Sales Director, Petromin Nissan

  • Market Dynamics and Growth Potential
  • Competitive Landscape and Market Positioning
  • Future Outlook and Strategic Recommendations

Vishal Pandey, Director, Glasgow Research & Consulting

Academy Speakers

For more information on any aspect of the Conference, talk to us

Jumana Mashraqui

Senior Content Producer