Innovate Locally I Impact Globally
Keynote presentations, panel discussions, market updates and trends, identify growth opportunities and so much more.
The Automechanika Riyadh Academy is an integral component of the event, bringing together thought leaders, experts, and industry professionals to discuss the latest advancements, challenges, and trends in the automotive aftermarket. This dynamic conference equips attendees with valuable insights, fuels engaging discussions, and empowers them to expand their knowledge base.
2025 Automechanika Riyadh Academy Agenda
LOCALIZATION TRACK
15:00 – 15:20 | Welcome address by Conference Chairman
15:20 – 15:30 | Keynote address: Saudi Arabia’s Strategic Readiness to Drive the Growth of the Automotive Ecosystem
15:30 – 16:15 | Opening Panel discussion: Building the Middle East's automotive hub
16:15 – 16:30 | Case study: Building the future of charging infrastructure - strategic partnerships and aftermarket solutions for EV growth in Saudi Arabia
16:30 – 16:45 | Presentation: Future-proofing Saudi’s automotive workforce, a deep dive into innovation & next-gen skills
16:45 – 17:30 | Presentation: NAVA’s drive to develop automotive talent, from skills drive to opportunity
17:00 – 17:45 | Panel discussion: From skills gap to opportunity – fostering Saudi Arabia's automotive workforce
AFTERMARKET INNOVATION TRACK
17:45 – 18:10 | Fireside chat: Behind the deal – a candid conversation on partnership & innovation
18:10 – 18:55 | Panel discussion: Maximizing car care business growth - strategies for installers and retailers
18:55 – 19:20 | Digi dialogue: Driving digital innovation and profitability for aftermarket distributors
19:20 – 20:05 | Panel discussion: The evolving role of calibration systems in modern automotive services
20:05 – 20:50 | Disruptive dialogue: Shifting the paradigm – the impact of P2P and subscription car rentals on Saudi Arabia’s evolving aftermarket
20:50 – 21:05 | Presentation: Evolution of the Chinese passenger car brands in KSA & UAE: Emerging insights
21:05 – 21:15 | Closing remarks
CORE AFTERMARKET OPERATIONS TRACK
15:00 - 15:15 | Welcome address by Conference Chairperson
15:15 - 16:00 | Panel discussion: Tailoring your Saudi Arabia aftermarket strategy
16:00 - 16:45 | Panel discussion: Adaptive digital strategies in a rapidly evolving automotive landscape
16:45 - 17:00 | Presentation: Beyond aesthetics - the business of car care & PPF in the evolving aftermarket
17:00 - 17:45 | Panel discussion: Accommodating customers - how a customer-centric approach is shaping the automotive industry
17:45 – 18:15 | Fireside chat: Advancing EV adoption: Unlocking opportunities for battery-electric and software-driven vehicles in Saudi Arabia’s aftermarket
SUSTAINABLE & INTELLIGENT SUPPLY CHAIN FOR AUTOMOTIVE AFTERMARKET
18:15 - 18:30 | Presentation: Building supplier ecosystem to support development of automotive industrial cluster in KSA as a part of Vision 2030
18:30 - 19:15 | Panel discussion: Sustainable supply chain practices in the automotive industry
19:15 - 19:45 | Fireside chat: Cost efficiency vs. scalability – can GCC’s automotive supply chain strike the balance?
19:45 - 20:45 | Panel discussion: Revolutionizing automotive supply chains – process optimization for efficiency & scalability
20:45 - 20:55 | Closing remarks
14:30 – 16:00 | Presentation: Bridging the gap – tackling skills shortages, embracing digital change & aligning business goals
16:00 – 17:30 | Presentation: Bridging hybrid automotive technology – preparing technicians for advanced hybrid vehicle servicing
17:30 – 19:00 | Presentation: Charging ahead: Preparing stakeholders for EV servicing with NAVA
Automechanika Academy Highlights
Automechanika Riyadh Academy Advisory Board
Dr. Faisal al-Kadi
Chief Executive Officer, Al-Kadi Commerce & Industry
Ahmed Al-Hussaini
Co-Founder, O2Proformance
Rudy Shukri
Business Leader & Coach, Tiqani
Graham Threlfall
Global Key Account Manager - Vehicle Refinishes, Akzonobel
2025 Academy Speakers
Amin Khayat
Head of Marketing, Strategic Partnership and Business Development, National Automotive & Vehicles Academy (NAVA)
Aadil Rashid Khan
Associate Director, Mobility Advisory, Frost & Sullivan
Abdullah Ismail Badawi
Technical Instructor, Saudi Japanese Automobile High Institute
Aftab Ahmed
Chief Advisor, National Industrial Development Center
Eng. Ahmed Al-Hussaini
Managing Director, O2Proformance
Ahmed Alqahtani
Associate Consultant, Mobility Advisory, Frost & Sullivan
Ali Alshehri
General Manager, Future Mobility Institute - King Abdulaziz City for Science and Technology
Alisdair Walton
Senior General Manager – Digital Transformation and Information Technology, Abdul Latif Jameel Enterprises
Amir Khurshid
Chief Executive Officer, ThinkDirect Automotive Consulting
Ben Stewart
Supply Chain Director, Lucid MENA
Emad Daghreri,
Co-Founder & Chief Executive Officer, Autobia
Eslam Hussein
Chief Executive Officer & Co-founder, Invygo
Dr. Faisal al-Kadi
Chief Executive Officer, Al-Kadi Commerce & Industry
Federico Torregrosa
Senior Manager - Purchasing Program Management, Procurement, CEER Motors
Flo Akinbiyi
International Presenter, TEDx Speaker
Glenn Harwood
Co-Founder, Algodriven
Graham Threlfall
Global Key Account Manager - Vehicle Refinishes, Akzonobel
Haytham Honjol
Civil Economics & Automotive Leaders, Roland Berger
Eng. Hesham Mehani
Technical Director, O2Proformance
Ibrahim Hassan Aldali
Chief Operations Officer, Tatco
Idriss Makdoud
Chairman & Founder, HEXIS Middle East
Jamie Frame
Automotive Consultant, The Automotive Association for the Middle East and North Africa
Javaid A Syed
General Manager, Power Machinery Company (PMC)
Javed Akhtar Mohammad
General Manager, Robert Bosch Saudi Arabia
Kim Winter
Managing Director, Logistics Executive Group
Lawrie Martin
Regional Business Development Director - Asia, Middle East & Africa, GP Strategies Corporation
Mahmoud Malkawi
Business Development Manager, HEXIS Middle East
Engr. Majid Abdullah Matbouly
Chief Industrial Valley & Special Economic Zone (IVSEZ) Officer, King Abdullah Economic City - KAEC
Mansour Al-Fardan
General Manager, Al-Kadi Commerce & Industry
Mohammed Almusawa
Head of E-Mobility & Smart City Solutions, AlSharif Group Holding
Dr. Mohammed Al-Surf
Co-Founder & Managing Director, Tilad Sustainability Co
Mohammed Khashoggi
Chief Executive Officer & Founder, Ejaro
Muhammad Moazzam
Electric Vehicle Technical Trainer, National Automotive & Vehicles Academy
Nawaf Baljahar
Operations & Aftersales Director, Ahmed Kassim Al Amoudi Co.
Nissrine Elqobai
General Manager Supply Chain and Operations, TAAM healthcare solutions - TAMER GROUP
Omer Jubair
Chief Executive Officer, 360 Repair Network Company
Piero Ngadiuba
Head of Human Resources and Operations, ENY Consulting
Raafat Al-Sarkaji
Commercial Director, Al-Kadi Commerce & Industry
Rajiv Jham
Regional Sales Director, Mobility Aftermarket, Robert Bosch Middle East
Rudy Shukri
Business Leader & Coach, Tiqani
Sakher Al Shawwa
Group Chairman & Founder, Automillenium Group
Salman Alsuhaibaney
Founder & Chief Executive Officer, Morni
Sandile Mtshali
Training Manager, Nissan Corporation
Sanel Hodzic
Chief Executive Officer, Cyber Automotive Solutions
Suhayb Nouruldeen
Education Manager, Saudi Japanese Automobile High Institute (SJAHI)
Ulf Schulte
Chief Operating Officer, EVIQ
Wael AlTheyab
Wael AlTheyab, Spokesman of SASO - Director of Electrical and Electronic Standards Department, Saudi Standards Metrology and Quality Organization (SASO)
