What a success! See you in 2025.

Thank you for joining us at Automechanika Riyadh 2024! We hope you enjoyed exploring the latest product developments, live demonstrations, and networking opportunities.

Stay tuned for updates on the upcoming events and highlights.

Automechanika Academy in Riyadh

Automechanika Riyadh Academy


Keynote presentations, panel discussions, market updates and trends, identify growth opportunities and so much more.


The Automechanika Riyadh Academy is an integral component of the event, bringing together thought leaders, experts, and industry professionals to discuss the latest advancements, challenges, and trends in the automotive aftermarket. This dynamic conference equips attendees with valuable insights, fuels engaging discussions, and empowers them to expand their knowledge base.

Associate Sponsor

Key Themes

  • Growth Opportunities in the GCC Automotive Aftermarket
  • The Kingdom’s Automotive Industry Landscape
  • Enabling Sustainable Mobility through EV Charging Infrastructure in Saudi Arabia
  • Igniting the Automotive Industry in Saudi Arabia
  • Establishing an Automotive City in The Kingdom
  • Partnerships, Collaborations and Conformity
  • Balancing the Value Chain – from Production to Customer
  • Impact of Technology in the Automotive Aftermarket Space
  • Localization of Manufacturing within The Kingdom – Government Incentives and Subsidies

Automechanika Riyadh Academy Agenda

Day 1 | 30 April 2024

His Excellency Eng. Saleh Al Khabti, Deputy Minister of Investment Transaction, Ministry of Investment, KSA

  • Vision 2030 and Economic Transformation
  • Partnerships and Global Collaborations
  • Future Trends and Sustainability Initiatives

Eng. Aftab Ahmed, Chief Advisor - Automotive Cluster, National Industrial Development Centre | Ministry of Industry and Mineral Resources

Zaid Al Nabolsy, E-Mobility Business Manager - EV chargers Infrastructure, ABB

Robin Joffe, Partner & Managing Director, Middle East, Africa & South Asia, Frost & Sullivan
Mark Notkin, Chief Innovation Officer, Petromin Corporation
Head of Electromin (subsidiary of Petromin Corporation)

Mohammed Abuazza, Chief Public Relation Officer, Ceer Motors

  • Integrated Smart Transportation Systems
  • Adoption of Electric and Autonomous Vehicles
  • Digital Platforms and Mobility Services

James Luxbacher, Chief Business Development Officer, SIXT KSA

Quin Garcia, Managing Director, Autotech Ventures

  • Integrated Smart Infrastructure
  • Electrification and Sustainable Transportation
  • Community-Centric Mobility Solutions

Arvind CJ, Partner, Roland Berger

Badr Hanbazaza, Senior Director – Community Relations, ROSHN Group
Andreas Florou, Group Head of Mobility, Red Sea Global
Albert Naim, Executive Director – Master Planning, Diriyah Company
Mohammed Almusawa, Head Of E-Mobility, ASX E-Mobility | Al-Sharif Group Holdings

Aadil Rashid Khan, Principal Consultant, Advisory Mobility - Middle East and Africa, Frost & Sullivan

Day 2 | 1 May 2024

  • Importance of Partnerships and Collaborations
  • International Cooperation and Standards Alignment
  • Conformity Assessment and Industry Engagement

Saad Alhatem, Director General of Standards Department, Saudi Standards Metrology and Quality Orginization (SASO)

Eng. Ibrahim Al-Rahbi, Conformity Specialist Engineer and Quality Team Leader, GCC Standardization Organization

  • Market Trends and Consumer Behavior
  • Technological Advancements and Innovation
  • Regulatory Landscape and Sustainability Initiatives

Arda Arslan, Vice President – Mobility Aftermarket, Türkiye & Middle East, Bosch Türkiye

  • Government Incentives for Industrial Localization
  • Financial Support and Investment Programs
  • Industry-Specific Subsidies and Support
  • Success Stories

Abhay Bhargava, Associate Partner & Regional Leader, Energy & Environment Practice, Frost & Sullivan

Ali Rizvi, Head of Program Management / Middle East Operations, Lucid Motors
Eng. Aftab Ahmed, Chief Advisor - Automotive Cluster, National Industrial Development Centre
Ahmed Al-Malki, Director-Automotive, Ministry of Investment
Sandeep Surana, Managing Director, Tasaru Mobility Investment

  • Digital Transformation
  • Emerging Technologies in Vehicle Diagnostics and Repair
  • Connected Vehicles and IoT Integration

Abdullah Bin Shamlan, Founder & CEO, Speero

Prachi Satoskar, Commercial Director, Gfk

Eng. Talha Aziz, Head of Strategy, Chempol Additives and Chemical Specialty

  • Circular Economy Principles in Automotive Aftermarket
  • Collaboration and Stakeholder Engagement
  • Government Regulations and Consumer Awareness

Smriti Priya, Senior Project Manager, Roland Berger

  • Collaborative Product Development and Innovation
  • Efficient Supply Chain Management
  • Customer-Centric Approach and After-Sales Support

Vishal Pandey, Director, Glasgow Research & Consulting

Mark Carson, Director - Customer Experience & Quality, Africa, Middle East Pacific, Renault
Keith Souls, Aftersales Director, Wallan Trading Company

  • Digital Transformation and E-commerce Integration Strategies
  • Customer Experience and Engagement
  • Emphasizing the vital role of establishing a robust distribution ecosystem network
  • Adhering certification to ensure quality, reliability, & safety of the products

Moderator: Sarang Sambare, Senior Director - Industry Solutions, Syncron

Stefan Schnitzler, Director Spare Parts Sales & Marketing, Juffali Commercial Vehicles
Samir Kozum, Sales Director, Petromin Nissan
Ahmed Majrashi, Aftersales Director, Almajdouie Motors

  • Market Dynamics and Growth Potential
  • Competitive Landscape and Market Positioning
  • Future Outlook and Strategic Recommendations

Vishal Pandey, Director, Glasgow Research & Consulting

Hesham Ahmed Mehani, Technical Office Director, O2ProFormance

Day 3 | 2 May 2024

“Navigating Aftersales Learning & Development in the Automotive Industry”

Overview: This workshop will emphasize the significance of continuous learning for aftersales professionals in the automotive industry and provide insights into various training programs, skill development opportunities, and strategies for staying updated with the latest technologies and industry best practices.

Key take-aways:

  • Highlight the importance of continuous learning for aftersales professionals.
  • Discuss training programs and skill development opportunities in the automotive industry.
  • Share insights on staying updated with the latest technologies and industry best practices.

Farid Sfeir, Training Manager, Tiqani Inc.

Academy Speakers

For more information on any aspect of the Conference, talk to us

Jumana Mashraqui

Senior Content Producer